I am a child of the
70s who endured the 80s. As I wandered the streets with my friends I always
felt that there must be more to life. I knew there was a big wide world out
there, but how could I reach it? The Encyclopaedias and National Geographic’s
just didn’t cut it with me. In the
late 90s I was introduced to ‘the net’ and have been ‘turned on’ ever
since. So much so, that I have
decided to study Communications in Media Studies.
My current assessment is to write a Blog each
week that is engaging and meaningful. I have never written a blog and find it
quite confronting and self obsessed (who is interested in my inner thoughts?).
Yet that’s the way of the world now.
So after a week of researching and learning
about blogs I have created my first weblog on blogging. In essence a blog is a diary arranged in
chronological order. If it is successful it will generate a micro community of
commentary around my entries, so feel free to go crazy with comments.
Blogs are more than
just banter though. The 2011 Social Media Marketing Report researched that as
soon as businesses realised there was a buck to made they became 68% more
likely to use Blogs than any other social media tool - especially in B2B
situations.
And blogs are on the rise, from the chart you can see that 75% of
social media marketers indicated that they will start to increase their blogging
activities.
In the current post
GFC climate, businesses are looking more to social media solutions to interact
with their customers and suppliers. It is cheaper than face-to-face contact and
as Arron Barlow states it is “re-establishing the public sphere” and in turn businesses
can downsize their workforce – but that is a whole other Blog. Have a look at the worlds most popular blogs and let me know how mine measure up. TOP 100
Stelzner M.A. 2011 ‘Social Media Marketing
Report’. Social Media Examiner pp. 21 & 25 <http://creativecommons.org/licenses/by-nc-nd/3.0/>
Barolw A. ‘Bloggerati,
Twitterati, Cross 2011. pp.37–50. Swinburne EBL Library
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